Grab a pencil and a paper because you are going to want to write down this formula for Success when evaluating a network marketing opportunity! If you have additional steps that you take when evaluating a network marketing opportunity, please share them in the comments below!
Remain Objective. We all have fallen victim to the sales pitch of “Going to be the Hottest Business” and “Get in While in Pre-Launch”. I want to be clear and hope you take it to heart when I say, Don’t Fall for the First Pitch! Always remain objective and follow these steps when evaluating a network marketing opportunity and you will be on the right path to success – even before you embark on your journey.
Do your Due Diligence. The very first thing I do when evaluating a network marketing opportunity is research everything about the company. When I say everything, I really mean everything. Google becomes your best friend in doing your research by providing you with links to anything and everything you are searching for regarding that network marketing company, products, corporate officers (oh yes, this is very important to research) and even market share and trends. You need to be aware of everything about that company if you are going to be able to make an educated decision on whether or not to join. It is very much like buying a used car. The salesman is going to tell you all of the great features of that car and will always exaggerate its’ ability and “potential”. If you don’t inspect the car for yourself, you won’t find out that maybe the car has a recall on it’s safety features, maybe the horn doesn’t work or better yet, maybe it smokes when you start it – all indicative of money that you will be losing in repairs from the get go. Well folks, consider the network marketing opportunity that you are researching as the vehicle to your success. You want to make sure that it truly is everything that the salesperson (in this case the company video they had you watch or the new distributor – who might even be a friend) is telling you about the opportunity.
Evaluate the Compensation Plan. The key to this step is being realistic. Sure, nearly each and every compensation plan out there looks great at first glance. The reality though is that most people won’t be able to max out the compensation plan because they don’t have hundreds of friends to approach or a huge database of people they can send emails to. The biggest thing that I look for is exactly how much of every dollar is being paid out to “the field” or to the company reps/distributors. If the company is paying out 40-50%, I consider that to be a good sign that the compensation plan is going to be fair and lucrative.
Sample the Product – Be a Consumer First. Going back to the analogy I used of the used car and “vehicle to your success”, you wouldn’t buy a car without taking for a test drive first, right? So it goes without saying that you don’t want to join a network marketing company until you have had to see, check out, sample, try, or test the product that you will be promoting first. If it is a tangible item, ask them for a sample (for example, network marketing companies in the health and wellness field that are confident in their products will already have a sample just for this purpose), if it is a digital product, ask them for a demo of the product or even a demo account login. The key here is to touch, see or feel what the product is and keep in mind that you need to be as skeptical as anyone you approach when testing or sampling. Remember, everyone’s a skeptic to a degree, so approach the product with an open mind and an air of skepticism that you think anyone else would have.
I hope this helps in how to evaluate a network marketing opportunity and steers you in the right direction of choosing your vehicle to success. It has taken me a long time to figure these things out and if I can help just one of you make an educated decision and save some money along the way, then I have accomplished my mission. Going a step further, I have taken these steps with a few different network marketing opportunities myself and have found these below to be the best of the best thus far – and I am actively promoting. If you are interested in my research on these companies and possibly joining me in the opportunity, contact me and I will be happy to share with you my results!







